Whole Foods pre-peeled oranges in plastic pulled after social media ridicule. The supermarket chain has said the idea is ‘definitely our mistake’.
The Independent reports today:
Are you too posh to peel? Or perhaps you just don’t like getting your hands dirty?
If so, upmarket supermarket Whole Foods thought it had come up with the perfect solution with its pre-peeled oranges.
However, the internet wasn’t so sure.
The pre-peeled oranges inside plastic boxes have caused such outrage on social media that Whole Foods has dropped the idea altogether.
A single tweet with a photo of the whole oranges, devoid of their skin and placed in plastic packaging, went viral after the poster commented on the irony of removing their natural protective layer.
Nathalie Gordon, a Twitter user, took a photo of the oranges in the store, which calls itself “America’s healthiest grocery store.”
“If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them,” she said.
Responses ranged from those who were angered by the wanton waste to others who said they personally struggled to peel an orange.