Evangelical Christian Michael Licona has a difficult job to do: he aspires to be a serious biblical scholar which requires that he acknowledge the reality of the Bible with it’s flaws and contradictions; yet he is also a Christian apologist with a large Christian following who expect him to affirm their conservative beliefs about the Bible and reassure them there is nothing to fear from biblical scholarship. Ultimately however, I do not think it is possible for him to have his cake and eat it. He will end up pleasing neither constituency.
He might go the way of people like James White who vociferously reject biblical scholarship in favour of a fundamentalist interpretation of the Bible or Licona might consistently apply a rigorous historical methodology but risk loosing his all important credibility as an evangelical apologist. A painful dilemma!